Recently, many Jinjiang enterprises, especially swimwear companies, have shown confidence in the digital printing market. In the past two years, the environmental protection policy has brought direct pressure to many printing and dyeing enterprises in China. Many enterprises in the printing and dyeing industry concentration area have scaled down, upgraded the environmental protection system, or upgraded and upgraded to face the digital printing market. At the same time, in the fast return, Under the demand of richer and more diverse color design, such as personalized customization, traditional printing efficiency, high cost of small batches and color performance can not meet the market demand, and also promote the development of digital printing. "In recent years, the digital printing market has grown rapidly, and it has really opened another way for the printing and dyeing industry." Industry insiders said.
Intra-pushing external printing and dyeing enterprises to transform digital printing
On January 1, 2019, the printing and dyeing enterprises outside the Lianjiang River Basin in Shantou City, Guangdong Province should stop production and exit in full accordance with the law. By 12 o'clock on December 31, 2018, 183 printing and dyeing enterprises in the Lianjiang River Basin in the city had all been suspended.
Since 2017, such scenes have been staged in domestic printing and dyeing concentrated areas including Zhejiang Keqiao, Fujian Shishi, Guangdong Shantou and Chaozhou. “The intensity and length of the rectification and rectification are the largest ever, and have affected the upstream and downstream supporting enterprises, especially the delivery of orders from downstream garment enterprises.” The relevant person in charge of Shishi Research Institute of Xi'an Engineering University told reporters that the pressure on environmental protection should be addressed. Many printing and dyeing companies either seek to improve environmental standards and technical processing capabilities, or transform into another industry. Among them, digital printing has become one of the important choices.
"We used to do traditional printing and dyeing business in the past, but after two years of environmental pressures have suddenly come up, we also feel that we have to transform. Digital printing is a good direction." Fujian Rongsen color related person in charge "Environmental pressure is one aspect. At the same time, at the technical solution level, especially in the color performance and other problems that will occur in the actual production process, the printing and dyeing textile industry is looking for better solutions, digital printing can meet, and this year With the development of technology, it can also adapt to more abundant design requirements, and it is more likely than traditional printing."
Seeing the market space of digital printing, it was originally mainly engaged in the creation of flat screen printing, and also joined the industry this year. “The company has added 4 sets of equipment this year, and now the daily output can reach 10,000 meters.” Zheng Shanzhong, general manager of Chuangjie Digital Printing Co., Ltd. told reporters that traditional printing has not been able to meet their needs. Moreover, the traditional printing has a short design, it is difficult to make high-end effects, such as gradient effect, three-dimensional, fidelity, etc.; imitation digital also has a short board, if the pattern is designed by yourself, the pattern given by the guest is hard to do. They have also done imitation digital before, but no matter how imitation, they can not reach the customer's design style.
Lai Xiaoyi, director of the Department of Light Textile Engineering at Quanzhou Institute of Light Industry, told reporters that for complex color matching, especially for gradient colors, traditional printing can only be one set, while digital printing can be directly molded and more efficient.
Zheng Shanzhong revealed that Chuangjie will continue to invest 6 million yuan in the short term to add equipment.
"A cup of tea can output prints"
The characteristics of low-pollution, low-consumption, high-value-added and flexible production of digital printing processing conform to the trend of green, environmental protection and sustainable development, and also cater to the fast fashion of “small batch, multi-variety and short delivery”. The wind is in line with the model transformation and development direction of the future printing industry.
“'Small batch, multi-variety, short delivery period' will continue to be one of the characteristics of our foreign trade market orders in the future.” The person in charge of the clothing industry told the reporter that the situation reflected in the two Canton Fairs is also the same. A lot of small B, many of their inquiries are small batches, and the trend has already risen. We are also considering such issues."
Hong Jun, general manager of Jinjiang Yunpeng Garments Co., Ltd. pointed out a real problem that had to be faced, and the trend of orders is changing. In the past, the amount of orders placed by customers was large, and now they are more inclined to make a small amount of products, and then judge whether to add orders according to market reactions. In this context, rapid supply chain response is particularly important. Who can keep up with the customer's requirements means who can stay more viscous.
Consumers' individualized demand for apparel has made fewer and fewer customers need to produce the same product in large quantities, and the rapid update of market trends has also put forward higher requirements for production speed. All of this is ultimately reflected in the upstream suppliers.
Hong Jingxin, general manager of the trumpet costume, told reporters that the speed and authenticity have become the main reason for the company to choose digital printing.
There is no need to open the plate, adjust the pulp, and dry the net. The digital printing can output the print directly by selecting the pattern in the computer, and the printing is fast. “When you drink a cup of tea, customers can take the product away with high efficiency. For e-commerce companies, orders can be shipped in the morning and in the afternoon, and digital printing provides speed support.” Fujian Ka Shiwen Digital Hong Jianqun, general manager of Technology Co., Ltd. said.
It is worth mentioning that in the past, enterprises generally need 100 yards to order, and only 50 yards can be ordered in Ka Shiwen. Ka Shiwen is highly recognized by domestic brands such as An Lifang, Ai Mu, Hosa, and Zhou Ke, which are dyed and printed according to customer needs.
Zheng Shanzhong shared a set of data with reporters. Traditional printing generally takes 10 days to 15 days, and digital printing takes only 1 day to 3 days.
It was learned from Xiamen Hansen Group Co., Ltd. that the jet printing products provided by the company were well received by the market, and the products were once sold out and continually turned over. The relevant person in charge told the reporter that many foreign swimwear customers tend to produce fast fashion products, who can meet the requirements of rapid production and rapid turnaround, who can maintain stable cooperative relations with foreign customers.
“Many of the digital printing used in the past were customized for e-commerce T-shirts, and the requirements for inks were low. However, after the technology developed, many dyes and printing technologies could be used to deal with the mid-to-high-end products market, in the relatively low order quantity. In the high-end product market, digital printing has an advantage over traditional printing." Quanzhou Hedao Clothing Co., Ltd. general manager of the literature told reporters.
The demand for digital printing itself is constantly being upgraded, and it is increasingly favored by suppliers. According to industry insiders, in addition to the increase in printing speed of digital printing, the cost of ink has been decreasing year by year, and the speed of returning printing customers to the downstream has also accelerated. In addition, the digital printing process has satisfied the market's increasingly diverse mid-to-high end demand and increased the diversity of the printing industry due to its high efficiency, low proofing cost, good printing effect and low pollution.
“Digital printing dyes are brightly colored and have no coating feeling. The printing is light, soft, and sticky.” Hong Jianqun said that many products now require high-precision, high-complexity printing, and nylon digital direct-injection printing. To meet this demand, we have found new profits and growth points for our customers.
Digital printing or the golden age
As the research and development technology of printing equipment has matured, the cost price of printing equipment and printing consumables has been continuously lower, and the threshold for opening digital printing factories is getting lower and lower, and many enterprises are facing the problem of less and less profit margin.
An industry insider who did not want to be named told reporters that digital printing is accelerating faster, investment returns are increasing, and more and more companies are flooding. But killing each other has become a real problem, and the profit margin of enterprises is meager.
In this regard, Zheng Shanzhong believes that digital printing is no longer a high-price era. Now the price made by many printing factories is simply a loss-making business. Digital printing is to make money, orders are the source, and quality is the support. "On the one hand, the order is sufficient. If your order is not saturated, you will definitely lose money. Because the machine is depreciated and aging, the nozzle has a long life. On the other hand, quality is the support of the order. If there is no quality, there is no customer. Word of mouth, quality is stable, orders are naturally stable. Therefore, the key to making money in digital printing is the combination of order and quality, otherwise you have the best equipment and do not make money."
Zheng Shanzhong said that in fact, the quality is done well, and it is really not worth the order. “We have to control the quality from the raw material supply chain, and the unqualified products never go into the factory. That is why in just five years, we can win the trust of so many customers.”
In addition, Zheng Shanzhong pointed out that if you want to make some good products in the printing industry, you can't stay in the past, you must absorb new ideas and make new designs. For example, adding some jacquard elements to the print, or adding some special functional techniques, such as waterproof material, single-guide wet, etc., both waterproof and wet, "In this way, the added value of the fabric has increased!"
“The threshold for direct transfer printing is very low, but different customers have different requirements for the quality and difficulty of the product. Chuangjie is researching the technology of “ping net + digital”, so that 40D, 60D, Nisi spinning, silk and other light and thin fabrics can also be used. Realize digital printing. Constantly upgrade its own technology and technology. For example, the clarity of digital printing has been criticized in the industry. Our high-end customers have a price of hundreds of thousands of swimsuits, which require high color and fastness. We must continue to use technology to meet." Zheng Shanzhong said.
Zheng Shanzhong believes that the future is the world of digital printing, which is a trend. Digital printing can achieve a large number of energy-saving emission reductions, reducing sewage emissions by 70%. In the past, many companies only used digital printing to proof, and as the process became more mature, digital printing will usher in an explosive period, which will increase by 30% in three years.
According to industry insiders, with the continuous upgrading of technology, digital printing processing has been widely used in the fields of clothing, home textiles, industrial textiles, etc. in the field of traditional printing, in cotton, wool, silk, hemp, polyester. , nylon and other fibers and blends can be directly spray printed.